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Marketing today no longer means months of planning and preparation before implementation. In fact, profitable marketing campaigns can be developed and implemented in a matter of days or weeks thanks to the introduction of the Internet.
Millions of websites exist on the Internet, each trying to capture its share of the billions of dollars spent by consumers each year online. If you’ve built a website, online promotion and website marketing are key to your success, or failure on the Internet.
Online Marketing Advantages
- Fast Implementation – Campaigns online can
be executed in a matter of days (and in some cases, hours).
- Greater Flexibility – Campaigns can be altered
semi-real time to test new markets, evaluate new programs and alter
existing campaigns after initial launch.
- Cost Effective – Campaigns can cost as little
as pennies per prospect, visitor or sale.
- Measurable – Online campaigns can be tracked in great detail to determine the best return on investment.
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