Frequently Asked Questions About Link Marketing

What is link marketing?
Link marketing, also referred to as link popularity enhancement, is a measurement of the number of links from other websites which point to your website.

Why is link marketing important to online promotion?
Search engines (such as Google) use a variety of factors to determine how pages will rank in their directories. Search engine optimization provides only a fraction of the criteria necessary to maximize your online recognition.

Many search engines determine the importance of a site based upon the number of links that site has from other sites in the same industry, subject area or theme. As a result, sites which have many external links (or links from other websites) pointing into them tend to rank higher in the search engines.

In addition to assisting with search engine position ranking, link marketing will help you increase your online exposure by having your site listed on hundreds of other websites.

Do the search engines really place higher value on sites with links than sites without links?
Yes. Search engines use links to determine the popularity of a website. Think of links as score cards. Each site which links to your site increased your final score. The theory is that the more links from other sites which point into your site, the more important your site is to visitors.

I have more links than my online competition. Why isn’t my site ranking higher in the search engines?
Link marketing evaluates not only the number of sites which point into your site, but also the quality of the sites which recommend yours via links. (Quality vs. quantity.) More links do not guarantee that your site will rank higher in the search engines. A few links from well-known sites are more valuable to your link marketing strategy than a hundred links from smaller sites.

How long will it take to build good link popularity?
Link marketing is not an exact science. How quickly you build your link popularity will depend on a number of factors:

The quality of sites which link to your site.
How diligent you are about prospecting for, approaching and following up with possible link partners.
The amount of possible link partners who are willing to add your site link to their site, and how quickly they add your link.
How often the search engines spider sites and update their index directories.

Most link campaigns require several weeks to build a prospecting database of possible link partners, send out link request letters and so forth. Once a handful of link partners agree to add your link to their site, you should begin seeing the results of your link marketing efforts.

Do you use software such as Zeus, LinksManager or Arelis to perform your link marketing?
No. While software can eliminate a great deal of handwork, some search engines are aware of pages and links which are generated through software. This is why we create a custom list of possible link partners specifically for you and prospect on your behalf.

All of our link marketing services are performed by live humans, not automated programs.

I already have a lot of links pointing into my site. How can your link marketing services help me?
Link marketing involves a multi-faceted approach. We will evaluate your existing links to determine if there are any links to your site which may be hindering your link marketing program. Such examples would be links from FFA (Free For All) directories or sites which have little relevance to your audience (e.g. sites of a totally different theme, subject or industry.)

We also continue to actively seek link partners including link partners with high-profile websites.

link popularity enhancement