web marketing tools

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TOOL DIRECTORY

Search Engine Analysis Tools
Competitive Analysis Tools
Key Phrase Tools
Link Popularity Tools
Social Bookmarking Tools
Article Marketing Tools
Email and Internet Marketing Tools
Graphic and Design Tools
Web Design/Programming Tools
Favorite Non-Tool Resources

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SEARCH ENGINE ANALYSIS TOOLS

Search Engine Ranking
The first place to start with any website marketing program is to see how your site currently ranks in the search engines. This great tool provides ranking across the top three search engines-- Google, Yahoo and MSN. Simply type in your target key phrases and your domain name and let the tool do the work! An added bonus: the tool will remember your previous rankings so that you can generate historical reports showing how your ranking changes over time. It's a perfect tool for those who want ranking reports but don't want to purchase search engine position software!

Click here for the Search Engine Position Tool

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Spider Simulator
This cool little tool does a number of things to help your website marketing! Not only will it give you a brief summary about how well your site is optimized in general terms, but it can also provide valuable feedback about how quickly (or slowly) your page loads as well as inform you if you have any broken links. (Be patient. Report make take several minutes to run.)

Click here for the Spider Simulator Tool

COMPETITIVE ANALYSIS TOOLS

Competitive Analysis Spy Tool
Want to know what your competitors are doing online, including the types of advertising, Alexa traffic ranking, organic rankings and more? Check out this awesome (and ethical) tool to uncover the hidden secrets of your online competitors in one simple step!

Click here for the Competitive Analysis Spy Tool

KEY PHRASE TOOLS

Key Phrase Recommendation Tool
This tool is BEST tool to investigate expand your key phrase list while learning which phrases will generate the best traffic! Simply type in a keyword you think is relevant and let the tool do the rest of the work. Once you've used this tool, you'll become addicted to its wealth of information.

NOTE: This tool can be temperamental, especially during high traffic periods.
Retry if you receive an error message. (It's worth the wait...really!)

Click here for the Key Phrase Recommendation Tool

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Key Phrase Analysis Tool

If you want to know the demand of a key phrase you need to know not only the number of searches a phrase receives, but how much the phrase is worth for each visitor. This great tool provides a split screen of Yahoo/Overture's key phrase selection tool and advertising bid tool. Now you can research the two most important aspects of key phrase analysis in a single search!

Click here for the Key Phrase A nalysis Tool

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Keyword Suggestion Tool
Expand your website marketing possibilities by increasing the number of key phrases applicable to your website’s theme, subject or industry. Simply type in a key phrase, click submit and watch your key phrase list grow!

Click here for the Keyword Suggestion Tool

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Key Phrase Review Tool
When working with a long list of key phrases, weeding out duplicates can be time consuming and not always accurate. Use this tool to ensure that you’re not duplicating key phrases in your list of possible key words.

Click here for the Key Phrase Review Tool

Key Phrase Difficulty Tool
This tool can provide you with a simple to understand summary of how difficult it will be to achieve a first page ranking in the search engines. Simply type in the key phrase you'd like to use and the tool will provide you with a score. The higher the score, the greater the challenge will be to optimize your site for that particular key phrase.

Click here for the Key Phrase Difficulty Tool

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Key Phrase Density Tool
Want to know how the search engines perceive your site and what key phrases they think you've selected for your optimization efforts? This handy little tool scans a single page on your site and provides you with a list of the most common phrases and their densities.

Click here for the key phrase density tool

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Keyword Spy Tool
Find out the most profitable keywords by checking out the phrases used by your competitors! This fantastic little tool provides a detailed analysis of the top phrases used by your competition to ensure that you select the very best key phrases.

Click here for the keyword spy tool

LINK POPULARITY TOOLS

Link Popularity Check
Being popular on the web is critical to your online marketing strategy. This free tool checks the top search engines for your website's link popularity. It's not only useful to learn more about how many sites are linking to you, but you can also see how many are linking to your competition. Reports are also available by email.

Click here for the Link Popularity Check Tool

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Link Popularity Tool
Popularity is a great thing, especially if you are interested in increasing your online visibility. Find out how many sites are pointing into yours and how you stack up in the top search engines for link popularity. Or, get smart about your competition! This little tool comes in handy when doing your own competitive analysis. You’ll discover not only how many links your competitor has, but you’ll develop a list of sites where you can potentially build your own link popularity!

Click here for the Link Popularity Tool

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Directory Submitter Tool
Build your link popularity score and easily submit your website to over 300 article directories with this software tool. (Does require you to download and install a small software program on your computer.)

Click here for directory submitter tool

SOCIAL BOOKMARKING TOOLS

Backtags Tools
Social bookmarking is becoming very hot in SEO efforts. To determine how your site stacks up against your competition in the top social bookmarking sites, this tool will do the work for you!

Click here for the Backtags Tool

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Social Bookmarking Tool
Social bookmarking relies on visitors to bookmark and tag your site. And, as you can guess, sometimes they just don't get it right. Let this tool do all the work for your visitor, and ensure that your site is properly bookmarked!

Click here for the Social Bookmarking Tool

ARTICLE MARKETING TOOLS

Article Distribution Tool
If you've ever tried placing an article on multiple article syndication site, you know how much work is involved. The payoff, however, for traffic generation as well as boosting search engine rankings is worth the effort. This great tool quickly submits articles to hundreds of sites, instantly improving online exposure!

Click here for article distribution tool

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Article Submitter Tool
Easily submit your article to over 600 article directories with this software tool. (Does require you to download and install a small software program on your computer.)

Click here for article submitter tool

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Article Spinner Tool
Avoid duplicate content penalities with the content "spinner" tool. Quickly translates one article into multiple versions!

Click here for article spinner tool

EMAIL AND INTERNET MARKETING TOOLS

Spam Filter Tool
When you want to send out a newsletter, promotional offer, etc. to a list of legitimate email subscribers, nothing can be more frustrating than the marketing piece being flagged as spam. This handly little tool will simulate a spam filter so you can test your message before sending it out to your subscribers and determines whether you need to make adjustments to avoid the dredded spam blackhole.

(NOTE: Please do not use this tool to test actual spam messages. We hate spam!)

Click here for the Spam Filter Tool

GRAPHIC AND DESIGN TOOLS

Font Finder Tool
Ever wish you could locate a specific font based upon how text appears in a design? Well, now you can! One of our most favorite 'Net tools, this font finder can accurately view most graphics where a font exists and provide a font that is either identical or a very close match!

Click here for the Font Finder Tool

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Designer Toolbox
This website has a ton of great little tools and resources. From template sizes for envelopes, postcards, etc. to simple CSS creators and Fraction/Decimal converters, it has everything a designer needs...right at your fingertips!

Click here for the Designer Toolbox

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Greeking Tool
Need some text to serve as filler in a print or web design until the real text is supplied? This great little tool creates Latin and random character text which can be used as temporary text within a design.

Click here for the Greeking Tool

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Hex Color Chart
Perfect for determining colors which are safe on all monitors, the hex color chart can define the RGB (red-green-blue) color hues.

Click here for the Hex Color Chart

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Gradient Color Maker
Create interesting gradient backgrounds or other effects with this gradient color maker tool.

Click here for the Gradient Color Maker

WEB DESIGN/PROGRAMMING TOOLS

Image Optimizer
Web pages need to load quickly, but often images delay load times. Optimize your images with the image optimizer tool in just seconds. Your pages will load super fast! (Scroll down the page to find the tool.)

Click here for the Image Optimizer Tool

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Pop-Up Window Creator
Want a pop-up window to appear when a page opens? Or perhaps you want to draw attention to a special or other promotional item. This super-easy tool makes creating a fancy pop-up window a breeze!

Click here for the Pop-Up Window Creator

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Bot File Creator
Build a search engine friendly bot file with just a couple simple mouse clicks!

Click here for Bot file Creator Tool

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SiteMap Builder Tool
Build a site map in just a matter of seconds with this handy tool. Perfect for SEO efforts focusing on Google's sitemap requirements!

Click here for SiteMap Builder Tools

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Meta Refresh (Page Redirector) Generator
If you've built a new website, or simply want to re-direct a visitor to another page in your site, this handy tool will help you create a page redirector in seconds.

Click here for the Page Redirector Tool

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Website Form Builder
When you want to add a contact us form, survey or other form, this great (and free) tool does all the work. Simply use the wizard, answer a couple of questions and the form is created easily. Then, it is just a matter of pasting the source code into your website!

Click here for the Website Form Builder Tool

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Tiled Background Generator
How many times have you wanted to create a great tiled background for your website but don't want to battle with a design that won't translate well. This graphic tool creates tiled background for the web in an instant.

Click here for Tile Background Tool

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Website and Browser Viewer
Have you ever wanted to know what your website looks like in different browsers? This free, online tool provides screenshots of your website so you can see what it looks like in literally dozens of browsers. It is a "must have" for all web programmers who want to ensure websites view properly in the most popular browsers!

Click here for Website and Browser Tool

FAVORITE RESOURCES

Website Technology Related Resources

e-Commerce/Shopping Cart Provider -- Instant eStore
Survey System -- QuestionPro
Assessment System -- Assessment Generator
Ezine Distribution & Management Provider -- Ezine Director
Website Analytics/Traffic Reports -- Website Traffic Report
Content/Membership Solutions -- Membergate

Website Marketing Resources

Press Release Service -- eReleases
Content Syndication Resource -- Mochila

Telephone Related Resources

Free fax to email service -- k7.net
Virtual Office/Voicemail System -- Diamond Voice
Free telebridge/teleconference number --Teleconferencing

Automated Billing Related Services

Merchant Account Provider -- Practice Pay Solutions
Online Billing System -- Billing Orchard

Graphics & Printing Related Resources

Full Color Printing Services -- Overnight Prints
Stock Photography -- Corbis

FAVORITE SOFTWARE PROGRAMS

Audio Converter -- Price: $23
Converts audio files from MP3 to CDA to WAV (or any other audio format variation) with a simple click of the mouse.
Better File Name (Series) -- Price: $30
Want to change the file names or extensions on a number of files all at once? Just a couple of simple mouse clicks and it is done, automatically, in seconds.
Boomer -- Price: $30
Creates simple Flash animation resembling animated gif files in seconds. Great for buttons and picture slide shows. No programming required!
Filezilla -- Price: FREE
FTP Protocol Manager
Handy Backup -- Price: $39
The software makes system back-ups easy! Easy to install and to use.
Image Resizer -- Price: $20
Resizes a number of pictures in seconds. Also converts images from GIF to JPG to BMP. Super easy program to use!
SEO Studio -- Price: Free (lite version) to $79 (standard version)
Great software for SEO work. Includes link partner management tools, ranking reporting capabilities, uncovering top competitiors by key phrase, etc.
XMailWrite -- Price: FREE
Spam filter tool with email formatting capabilities.
SugarCRM (OpenSource Version) -- Price: FREE
Sales and contact management system featuring calendar, project management, customer communications, sales forecasting, and much more! Free Open Source program.