white papers

WHITE PAPER DIRECTORY

General Marketing
Search Engine Optimization
Online Marketing

___________________________

GENERAL MARKETING

Understanding the Marketing Process
Marketing is often mistaken as an interchangeable term for sales. Discover the differences between sales and marketing. You’ll also learn how preparation and planning can help optimize your marketing and sales efforts.

Writing Action-Driven Copy and Content
Take aim at your target audience and improve your conversion odds with powerful, action-driven copy and content.

Identifying the Most Common Marketing Mistakes
Avoid disastrous results and super-charge your marketing efforts by defining the mistakes often made by novice marketers.

SEARCH ENGINE OPTIMIZATION

Is Your Website Capturing Your Share of the
Internet Market?
So, you've built a website. The next step to capturing online business is marketing your site online. Find out the facts about marketing your website using the search engines.

Moving Up the Ranks (ebook)
“An excellent distillation of search engine optimization!” ~Mark Joyner, CEO of Aesop.com Looking for a plain English guide to search engine optimization? Moving Up the Ranks is filled with proven techniques and tips to increase your website ranking in the search engines! Click here to request a copy of Moving Up the Ranks.

How Google Indexes Websites
Confused about how the search engines index web pages? This white paper examines the key elements Google uses to generate page rankings.

When to Outsource Search Engine Optimization
To outsource or not to outsource, that's the question. But, when you're faced with the options, do you know if outsourcing your search engine optimization is the best choice?

How to Select a Website Marketing and Promotion Firm
Knowing who you can trust to get the job done right the first time is critical to your online marketing choices. Make an informed decision about who you will chose to implement your Internet marketing strategies!

ONLINE MARKETING

Marketing Your Website Online
Learn the top secrets to market your website like a pro to gain more traffic and increase your online visibility.

Link Popularity Campaigning
If you want long term results and consistent web traffic, link popularity will gain you exposure on the web while boosting your ranking in the search engines. Learn the techniques to create your own link popularity campaign.

Affiliate Program Promotion
Learn the secrets to announce and recruit affiliates to make the most of your affiliate program quickly and with ease!

web marketing white papers